Goals and Aspirations

An important lesson from our programs over the last decade is that we can only have the scale of positive impact we now seek when we align our commercial plans with what the world really needs.

So, sustainability is not a brake on our business – in fact quite the opposite – and our new strategy puts our brand and innovation teams to work to create shared value by solving global challenges.

The United Nations' Sustainable Development Goals are now accepted as the best shared definition of what needs to be done over the next decade, and we have aligned our own goals with that framework.